Board Thread:News and Announcements/@comment-30602727-20150517053141/@comment-25618373-20150531002523

OtterJiang wrote: @Evil that is a perfectly fair point, but the fact of the matter is that they SHOULD be doing MORE. They CAN do more but they won't because they're afraid of wasting money. They don't want to take the risk of advertising their vocals for fear of commercial failure.

But unless they take risks, they won't really know. They've got figures maybe, but there are plenty of times where the "figures" were worthless at the end of the day. Companies need to expand their marketing techniques, put a little more budget into commercialization and advertising, and invest more effort in the VOCALOID if they want to make it a success.

Crypton's figured out that marketing scheme perfectly fine. Because they put money into it, they got loads more out. If others did the same, I don't doubt they could make it. Of course, the voicebank needs to be solid as does the design, and if you go from there, it could be possible to win the market like both Crypton and Internet Co. Ltd. have. SHN/VOCANESE has done the same. I'm aware they CAN, but it's a huge risk (as we've both said) and the same marketing as crypton doesn't work. The reason japanese and chinese vocaloids (feel free to correct me on the china loids) do well seems to be due to the otakus/weebs overlaping with the professionals. And before they can market, they need to be aware HOW to market, which not even Yamaha seems to know for sure what to do. Also keep in mind, power fx and zero g could decide to dump vocaloid right now and it wouldnt' make a difference to their profits in the long run. They likely keep going because one day Vocaloid WILL be popular. Yamaha is the only one with anything at stake, because they invested in the project, and they are likely interested in it for the same reason.