User blog comment:Serza5/English Vocaloids - Their Boom?/@comment-5665682-20140717184825/@comment-3076833-20140719202923

The thing about marketing is that it may not of been needed for Miku at the time but the lack of for newer ones certianly hasn't been doing much better, although hardly any better than CFM overall.

As Finger said (and what I tried to, somewhere) what will make a Vocaloid popular is still un-clear but that doesn't mean we can't predict what would make for a popular Vocaloid, such as the voice that sells, the design that sells, and what not.

What we know about English vocaloids is that they sell well enough to satisfy what could be considered the Western Vocaloid fanbase and presumably some other more professional artists, what they fail to do is make any sort of cultural impact in the same sort of sense Miku & co made an impact on the Eastern & Otaku side of things (I'm sorry if that sounds really wrong but it's the only words coming to mind right now).

Luck is certianly something that helped CFM but it's nothing to rely on, if at all, as it's like going into an exam purely on luck. Which is why other companies need to push at their vocals if they wish to do really well.