Shanghai HENIAN/Marketing

This is an article about the marketing of Luo Tianyi, Yuezheng Ling, and YANHE.

General
In October 2014, VOCANESE promoted their official eyewear line, created by KMYK Design. The glasses were inspired by Tianyi and Yuezheng Ling's characters for the song, March Rain.

In November 2014, VOCANESE promoted the limited edition Luo Tianyi inspired headsets, created by LEMON SOLO.

In January 2015, VOCANESE promoted a 2015 calendar, celebrating the Year of the Ram. All characters were featured in the inside contents, including Ling and Zhanyin Lorra who appear on the cover.

In February 2015, official products created and sold by Manchy, were promoted by Vsinger. Merchandise included folders, a poster of the Vsinger cast, and a travel mug.

In October 2015, key ring charms were created for the Vsinger cast. There were also folders featuring fanmade "Rock" designs for the cast.

Apparel
T-shirts were created based on Luo Tianyi with three variations. Two had pictures with Tianyi's head on them, one with various expressions on it, and another simply saying "VOCALOID CHINA" on it with a large "V" along the side.

On February 25th, 2015, two official t-shirts by Manchy were revealed. One used Tianyi's promotional image and the other was a pixel version of her. Later in the same year, another shirt was produced that featured her full boxart.

Audio
YANHE had an album revealed in June 2013 called The Stage 1. It was released on July 11th, the same day her software was made available for purchase.

Figurines
A figurine of Tianyi appeared in the YAMAHA VOCALOID shop as part of her promotion. It was issued with the Deluxe version of her software. It was also available on Taobao. A second smaller figurine had also appeared since.

A plush of her fairy friend, Tian Dian, was developed and sold through Taobao.

Game
Luo Tianyi has her own game known as VOCANOVA, which is available as an app for the iPad. There is currently a lite version of the game in the iTunes App store. VOCANOVA is currently available to the China iTunes App Store only, and is not purchasable or downloadable in any other iTunes stores worldwide.

Tianyi, YANHE and Ling are featured in the mobile video game, Zion, which was developed by aquatrax in collaboration with Shanghai HENIAN.

AR App
A limited Luo Tianyi AR App was released by VOCANESE. The AR card and application could be obtained through the VOCANESE website. After pointing the camera to the card, a 3D Luo Tianyi figure will dance on the mobile phone.

Mobile App
Ling, Tianyi, and YANHE are featured in the mobile video game, Zion, which was developed by aquatrax in collaboration with Shanghai HENIAN.

Animation
Tianyi was the first VOCALOID to be featured in her own animation series. The series was released as a 5 part PV set. On May 15th at CFO3, the full first PV was made available.

Conference
Either prior to or shortly after Luo Tianyi's release, there was a convention and conference held for fans of the Chinese VOCALOID. The convention took place on a college campus, where students and anime fans alike interested in learning more about her came to be educated on what exactly she was, and how to use her. Visitors and participants also had the opportunity to test out a beta version of VOCANOVA during the visit. The convention was overall a form of promotional advertisement aimed at gaining a larger following in the Chinese fandom.

A second conference was held on December 13, 2013, which was also held on a college campus. This was also a form of promotional advertisement, however, it also included information on YANHE, the newest Chinese VOCALOID at the time. According to Taobao, tickets could be purchased at 0.10 yuan.

NHK WORLD
On July 29, 2013, VOCANESE participated in the NHK WORLD event held in China. Luo Tianyi and YANHE were both confirmed to appear at the event, however, only photos of YANHE's debut were available. The official promotional video for the song, 梦之雨 (Rain of Dreams) by Dr. Yun was showcased. SeeU is also seen in the picture, but it is unclear why she was presented at the event.

She appeared in an airline flyer in March 2014.

YANHE's concert
On May 24, 2014, YANHE made an appearance in "The First or the Last" concert, singing two of her own songs: "心之光" (Light of the Heart) by TiàonǎnP, and "刀剑春秋" (The Age of Swords and Blades) by litterzy. The concert was a success according to the letter written by Dr. Yun and was posted on Vocaloid Empire as a huge "thank you" note to the fans. Vsinger has uploaded official photos on Weibo and Facebook.

YANHE will make an appearance the ChengDu CAF Game&Comic Con from September 19th to the 21st.

Ling's concert
Ling made her first concert appearance at the ChengDu CAF Game&Comic Con from September 19th to the 21st.

Contests
From July 1st 2015 to October 1st, a song writing contest was held. Participants could only use Tianyi, YANHE, and/or Ling's voicebanks and the themes were: Idyllic Land of Peach-Blossom Spring (桃花源), Midsummer Night (仲夏夜), and To Youth (致青春).