Board Thread:Off-Topic Discussion/@comment-27916289-20160304224651/@comment-30602727-20160305001030

As for other companies promoting their VOCALOIDs: Some companies just don't want to or think their VOCALOIDs aren't popular enough to warrant it (if people don't buy or use the VOCALOID, then they won't buy the merch). I can say that AHS does care enough to make a lot of merchandise for their VOCALOIDs and VOICEROIDs. They even have a cafe that revolves around them. The Chinese VOCALOIDs also have their own fair share of merchandise, but their main problem is the fact that those products are limited and will run out. SHN doesn't really replenish their stock of merchandise for some reason.

A lot of the issues fall on the fans. Fans like her so much that, sometimes producers and Crypton have their hands tied and don't always have a choice BUT to use/promote her the most. Like if a producer used Rion instead of Miku, they risk that song falling on deaf ears, even if it's so beautifully composed and even if that producer is really popular. And Miku is Crypton's cashcow. Her sales provide funds for more projects, whether it's for her or the other Crypton VOCALOIDs. Even if her voicebanks aren't that good, she will sell very well (Miku English is one example: People say it's not a good voicebank, but there are people who bought it JUST because it's Miku).