Talk:GUMI/@comment-25386934-20150916032844/@comment-53539-20150917090226

Most concerts are run by producers and not the companies. IA's group behind her are purely focused on the promotion of her and ONE, meaning they don't really have much else to really sell. Internet co, on the only hand was once the no.1 music software retailer/developer and only lost that title to CFM after Miku came along. Their approach to Vocaloids will be different as Vocaloid isn't their only successful product and isn't their only reason for success. With CFM, Vocaloid is purely the reason for their companies big success to no.1 spot, thus, they have to promote their stuff more heavily and do what they do.

Its all about the position of the company, their stance on Vocaloid and what else they do. Why do you not see the English companies doing concerts? they can't afford it and in both cases, Vocaloid isn't so successful that they have either money for it nor is it their most sole reason for their companies existing. Both have other products they invest into on top of Vocaloid.

Even in Japan, vocaloid is a low profit product to a degree... It has low expectations of sales (60,000 units for Miku V2 still wasn't a lot compared to game sales that can go as high as 1,000,000 and its why CFM choose to make a franchise of her name).