Board Thread:General Discussion/@comment-35312325-20180415084559/@comment-12093849-20180529175914

My thoughts: Miku is mainstream. Vocaloid on the whole is not.

And even then, Miku's only STARTED becoming mainstream as of recent events, at least here in the west. From what I can tell, her first forage into the mainstream here in the west were those So Bad It's Good car and food ads. Then came her "guest performance" on Letterman which seemed to be the first thing that REALLY got non-fandom people thinking "Oh so this is that blue-haired girl those nerdy kids are into...she's cute I guess...?"

And like I said, the above mostly applies to the west.