PowerFX Systems AB.

PowerFX is a small recording company, based in Stockholm, Sweden. This company has been producing music samples, loops and sound effects since 1995.

About
They are the creators of Vocaloid Sweet Ann and Big Al. They were first introduced to the software after the introduction of first Vocaloids from Zero-G at the NAMM trade show (Leon and Lola) and were later recommended to Yamaha by Crypton Future Media.

Originally they used an old 20th movie poster style of boxart for both Sweet Ann and Big-Al, but due to fan reaction later would switch Big-Al's artwork to a more western/anime style prior to his release. PowerFX's vocaloids are unique in that they are based on monsters of classic horror and science fiction (sometimes fans call their vocaloids "Monsteroids"/"Monsterloids"). After Big-Al's release they noted they intend to continue this for future vocaloids and were considering even producing a virtual boy band of vocaloids.

According to Bil Bryant, they chose to do a monster morph-type character design from the beginning to create a character for fans to become familiar with the product, after noting that this is what fans prefer. They felt it was easier to recognize and sell however if they had a comic-esque character design heading the product. Not including a character alienates the product from the fandom.

Current Voicebank projects
PowerFX are currently running tests with various vocalists for the next VocaTone project;
 * PowerFX also have an American accented vocaloid (currently on hold until YOHIO's vocaloid is released).

Future Voicebank possibilities

 * Anders confirmed that if English Vocaloids become more popular, PowerFX will consider making Appends/Updates for their Vocaloids.
 * According to Anders, if there is demand updates for all past English Vocaloids to newer engines, it is a possibility. The major factor in this though is the workload needed and involvement in the process against the demand.
 * PowerFX have confirmed in early 2012 they want to do a V3 Sweet Ann, but due to focus on their soundation product, and pulling together money for update, they currently cannot produce this voicebank.

MusikMesse fair
The first song demo using Big-Al, “Make Me Feel”, was prepared by Alexei Ustinov for the Frankfurt MusikMesse 2007 fair.

MySpace
Sweet Ann was originally given a MySpace page as part of promotion for her.

Sweet Ann boxart competition
After the much welcomed improved artwork of Big-Al, there were talks of a competition to design a new artwork for Sweet Ann.

Fan feedback
They are also one of two studios that supports Vocaloid Otaku forums which they use for fan feed back the other studio being Zero-G.

YOHIO Vocaloid boxart competition
PowerFX held a competition for the package design of their Vocaloid YOHIOloid. The winner was Sartika3091.