User blog comment:OtterJiang/Stardust/@comment-26213067-20150601152000/@comment-5051846-20150601153757

Vocaloids with designs have repeatedly proven to be more successful than those without.

ヾ(´･ ･｀｡)ノ

I mean, there's certainly a market for Vocaloids without character mascots, but it isn't as big the main demographic.