Board Thread:General Discussion/@comment-33060919-20180228003730/@comment-53539-20180302074032

That may contribute to Miku's continued popularity, but not the initial reason. They come in too much later.

Also in Japan, THE VOC@LOID M@STER has had far more contributions to the popularity of Vocaloids then any concert ever did. We barely acknowledge it outside of Japan though as we don't realise its importance. But it is the single largest gathering of groups related to Vocaloid, with stalls from each studio also being present.