User blog comment:Serza5/English Vocaloids - Their Boom?/@comment-53539-20140716180346/@comment-3076833-20140717143550

At this point I don't think it's too late to essentially draw out these Vocaloids more, mainly because that there are people (or rather artists) that haven't been exposed to Vocaloid, namely in the west, to whom we can expose the non Otaku side of this fandom. We also have to consider that the Western ones are selling, and not just to the Western speaking fanbase but we also have the likes of AVANNA being used by professionals.

Marketting is essentially the way around it. It's like in the gaming industry; they target games at the young male audience and then they find out that females want to play so they make games for that audience too. Of course the main problem with this "audience division", thinking more about the male vs female game idea it sounds good on paper but this promotes the idea that there are games that only boys can play and vice versa. In Vocaloid's case it'll (further) promote the idea that there are two kinds of Vocaloids; those for Otaku's and those for professionals. Not that it entirely has to come to that, it's like AVANNA who wore an "anime inspired" design but still managed to sell big, presumably with a fair amount of them being professionals (which we know are buying her).

To try and tie that garble up there, the point i'm attempting to make is the fact that we still have potential to make Vocaloid's that will be targetted at that particular audience, the only real question surrounding it, besides whether it will work or not, is if Yamaha are even willing to do that in the West.