Board Thread:General Discussion/@comment-26213067-20150406152058/@comment-53539-20150406154948

Marketing is a "hit and miss" excuse because it either does or doesn't work, as seen with this generation... IA did well despite the lack of marketing early on, repeating what happened in V2 with Miku. Her marketing came post-release and success.

And as for female producers... Again... Its not that there aren't any, its that in Japan, traditionally female don't go into that area of specialization as much as males do. This is the very reason why 80% of DTM magazine subscribers were male in the first place. :-/

Thats my argument against those two points.

Even if you don't take this in mind, the most popular vocaloid is still Miku, a female... She is followed by Gumi and Rin in either 2nd or 3rd, however things go for them in a year. And the only two vocals to really get that V2 level of success this generation were Yukari and Ia, with Ia being an almost instant hit from the word "go". This allowed IA to go deeper into market ploys, something most vocaloid companies have no money to fulfill.

Vocaloid is like minecraft, its a self-selling product. The producers produce music that attracts more producers, that make more music that attracts even more producers, etc, etc. And even with marketing, marketing can be a hit and miss with no certainity of it impacting a products sales at all. :-/

We all know there is a situation with the high number of females, its not something we're blind to... Its been like this since about 2009, maybe earlier to be fair.