Talk:DEX/@comment-27092909-20151124015644/@comment-53539-20151125171310

Don't forget that CFM was a small company, once Internet co was the most popular on-line music software/sample developer. Once the amount of promotion they gave was small and obscure. Once, before Miku, the Vocaloid fandom was a small spark and not really a "fandom".

I've always considered the issue being Vocaloid is a self-selling product, its how Miku took off Same for FNAF and Minecraft, their products that got popular online for one reason or other and spread by word of mouth. All the promos and flashing lights came from 2008 more or less onwrds. Its why her developers were through the rook when they got her on sale, the sale kept coming t a time when she was expected to sell 500-3000 units.

People put a lot of emphasis on the importance of marketing, but when they do try its often thrown at them. Ruby and Sonika are ironically both examples of this. Ruby towards EDM producers (lets not discuss the drama though) and Sonika at the fans. I think their best approach is to now continue as they are and get the sales up. They throw a copy reviewers way,because magazines were the traditional means music was sold and they still have a hold on the music industry.

Overall, I think it goes back to expectations.


 * https://www.youtube.com/watch?v=bQUWlzmXX3M
 * https://www.youtube.com/watch?v=buuYIBejsuM