Board Thread:General Discussion/@comment-5051846-20140825113506/@comment-53539-20140901160835

A lot of the problem isn't entirely their fault. Miku's big money and keeps things going. Her popularity, therefore is a double edged sword. On the one hand too much focus is on her, on the other she is always certain to be a sell out, therefore, they invest more into her.

This has plus and minus effects... On the plus, it means if another failure happens like Kaito V1, the blow won't be that bad, on the downside Miku sales will over saturate everything else. On the one hand Miku's sales pay for other Vocaloid developments, on the other those developments centre around Miku.