Sapporo Winter Festival

Sapporo has been the main tagret of sponsorship and in 2011 and 2012 Crypton Future Media sponsored the winter festivals. The image of Hatsune Miku appears around the town on the public transport system arouns, the image portrayal of Miku used is "Snow Miku" and a number of related merchandise has been released in conjuction with this version of Miku.