User blog comment:ChibiDialga/Too Be Honest, I don't want Crypton to start on a Miku V4 already/@comment-53539-20150506083149/@comment-53539-20150509084700

This goes back to the fact that Internet co is merely the centre of their vocaloids and each one operates individually. CM on the other hand has their vocaloids at the centre because they are the soul license holder.

Interent co works with the artists behind each product to promote the product so youhave the artist and the companies effort. So a lot of the promotions can happen without Interent being actually involved. bare in mind like Zero-G, Interent co puts professionalism at its centre and its not going to go too far away from what its always done. It was the no.1 company in Japan for what it did prior to CFM taking the no.1 spot, so it can survive without vocaloid. Vocaloid is just another thing they sell, though it happens to be popular. I'd argue thatInternet co's involvement with Vocaloid is owed to their loss of that no.1 spot thanks

In CFM's case they were only pushed to be what they are because of their product, so they have to keep pushing it. They only got to no1 because of Miku. So while they sell other products, these products aren't so special.

With Miku's popularity, for a concept to fail wouldn't be such a big deal, because at this point... One area of Miku's marketing failing isn't going to topple Miku's popularity entirely. She is popular as a vocaloid, as a "singer", as a character, as a game prop, on Nico and with producers.