Talk:Hatsune Miku/@comment-26116982-20150517233007/@comment-25618373-20150518032335

as i said before, marketing in japan is different than marketing in the west. The otaku approach (aka japan approach) won't work as well in the west. Marketing towards otaku is pretty much already a thing in the west (hence why now all boxart is anime style) but it isn't enough. Crypton is great at getting otaku's, which OVERLAP with professionals in japan, but they don't nearly enough in America. Crypton has no idea how to market vocaloids to professionals. That's what Yamaha is trying to do.