User blog comment:Rilena/I am tired of all the anime/cartoon designs for mascots/@comment-44661644-20191215193053

I agree, but there's always a catch.

People really enjoy the mascots, and while I'm a fan of both the cartoon and Songman-style Vocaloids, I have to admit that I love the anime mascots. Of course, they should be defined by their voices but people are easily distracted when there are cute characters to pay attention to, especially children and teenagers.

For example, I prefer Songman's voice over Miku's, but a kid would rather listen to this anime character singing than Songman because he doesn't have an avatar. A lot of the time, consumers, especially younger ones, are going to be less likely to buy one when they look like Tonio or Prima, and they'll move to GUMI or IA.