Talk:MEIKO V3/@comment-172.56.7.59-20131221204203/@comment-1050617-20131223021410

^ Exactly.

It's all part of the marketing. You couldn't simply like a Vocaloid because it has a good voice, character design has also been an important attachment to Vocaloid since Meiko V1 that's why Miku has been created. Remember Sweet Ann? Her voice is high-quality but the art made a remorseful remark on her overall quality, that is: Voice + Character Art. Vocaloid is known for having a good voice with a signature character design and that's why Yamaha has proposed new artworks to appear "anime-ish" this time because it's all part of the marketing.