User:EarthlingnAkumi/Hatsune Miku

Marketing
Miku's initial marketing was similar to past software synthesizers and VOCALOID voicebanks, and was standard marketing for the software at her time of release. For the most part a large proportion was centred on DTM MAGAZINE, like MEIKO and KAITO before her since the readership of the magazine had greatly influenced those two past VOCALOIDs. For the most part, the only pre-planned promotion was with DTM MAGAZINES November 2007 issue - due to the inclusion of a CD with the demo of Miku on it, this particular issue sold out.

She was originally aimed only at professional producers as the amateur and Otaku market hadn't fully formed yet, and so it was not initially considered. For a variety of reasons, Miku received unexpected commercial success. Due to Miku's popularity boom, Crypton had the chance to take advantage of early technical support for Miku and several guidebooks and magazine support were released solely focused on her vocals. This type of technical coverage was even possible long after Miku's initial release and methods of adapting her vocals are the most well documented among the VOCALOID2 era vocals.