User blog comment:Serza5/English Vocaloids - Their Boom?/@comment-5665682-20140717184825

What an english vocaloid needs to be popular is still... unprecise. What we know atm is what really works for a Vocaloid (not how japanese vocaloids turned famous, but what makes them popular) like design, voice or marketing.

Marketing is the clue of almost all the popularity. Videogames, plushies, commercials, merchandise, etc. etc.

Aaaaaand at this moment, Spanish vocaloids are taking advantage. MAIKA is already one of the most famous non-japanese Vocaloids. Non-otaku mexican and spanish bands/musicians are already using MAIKA, and her fame is growing to other countries beyond Western because of her "multilanguage" capabilities.

She don't even have a year and she already has more than 100,000 views in a lot of her videos.