Board Thread:General Discussion/@comment-53539-20180419155907/@comment-53539-20180420164745

New management, decided Vocaloid wasn't worth maintaining.

Bil was planning more vocaloids but noted to me via e-mail Soundation was taking up more time of PowerFX's focus because it was more profitable. It was even taking a little priority over some of their other stuff. Don't take it out on Soundation, but since Soundation is higher profit and Vocaloid has always been a low profit product... The only one who was keeping Vocaloid alive at PowerFX pretty much was Bil it seems and with him gone, so is Vocaloid.

The guys at VO presume it was Ruby, but I'd already been told Ruby did about as well as any past Vocaloid they'd made, whereas Zero-G's vocaloids are picking up in sales and often turning up in their top 10 products... PowerFX's were struggling more. Most buying vocaloids are EDM users still in the west. Which is why PowerFX wanted to aim Ruby at them. I have a funny feeling Yohioloid's failure to make a difference with a Japanese vocal had more consequences though then Ruby's "same old story" sales. Since PowerFX hoped including Japanese would make a difference to things and bump up sales enough to counter the situation.

I stopped contacting PowerFX after Bil left, last time I had spoken to them last year they were undecided on if they would make more vocaloids. Earlier this year came the confirmation from someone at VO forums their out.

Bil was really friendly and PowerFX were one of the most open Vocaloid devs, so to loose them is a disaster in my books. But there is nothing we can do.

But alas, most anti-PowerFX fans base their views on Ruby's handling and never got to see the other side of PowerFX. In contrast from contacting Zero-G, they can be snobs and prudes at times in my experience... But their more professional and this reflects this, whereas PowerFX was laid back and semi-professional in a way. I also am disappointed in the fans who are happy with PowerFX's outing because with them gone it means less Vocaloids will be sold. When you consider English vocaloid is seriously lacking in Natives now since most coming are non-native, its a seriously disappointing situation.

But their the second major company to leave and considering the situation with the Spanish vocaloids, at least we have Zero-G. :-/