Talk:OLIVER/@comment-180.191.210.84-20120827071220/@comment-53539-20120827101700

Miku wasn't advertised a great deal at first. She had a standard advertisement campagine. Aftrer her inital success though, they were able to do more thanks to the amount of mney she had earnt her company.

Advetrtisiment also costs money, for PowerFX, one of the smaller companies,. who have to squeeze together their money for each Vocaloid, they rely on the fans to do a good chunk of the advertisement for them. They can't do much else otherwise. :-/

Zero-G is in a similair situation although for a different reason. They only get a certain amount of money for each Voacaloid, so after developing that vocal they only have a certain amount left over to put all the assets into advertisiment over. Plus until Sonika they practically admitted they didn't know how to do this.