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Background[]

Who's the next Alice? The hottest event in the New York fashion industry, the "Alice in New York" Fashion Week will be held from 9-6 to 9-14!! Will that "Miku" be the winner again this year? Who will take home the crown as the top icon of this dreamland runway—?
—Author's comment

"Alice in N.Y." is an original song by teamOS. It was uploaded to NicoNico and YouTube on April 3, 2019, shortly followed by BiliBili on April 10. This song quickly became popular, entering the NicoNico Hall of Fame a week after its upload, also exceeding 1 million views on YouTube.

After being bullied in the past, a fashion designer (Len) arrives in the wonderland known as New York after seeing "White Rabbit" (Miku) crowned the next Alice of New York while working alongside top models "Bill the Lizard" (MAYU) and "Cheshire Cat" (Luka). Miku had manipulated him previously by toying with his heart, leaving him broken. She mocks him with the words: "Chase me, Fashionista".

He goes to "Caterpillar & Co." advertising agency, where he meets the leader of the fashion brand "Maymay", "Queen of Hearts" (MEIKO), and the CEO, "Caterpillar" (KAITO). Caterpillar knocks Len over, spilling his designs out of his portfolio before Queen. Queen loves the designs, and she hires Len as a designer.

Shortly after, an aspiring model (Rin) heads out into New York, where she is scouted by Caterpillar and hired as a model. Caterpillar presents Rin to the first class fashion designer "Mad Hatter" (Gackpo), the popular photographer "March Hare" (GUMI), and the leader of the fashion magazine "Mad Fashionista", "Dormouse" (IA), much to their excitement. They promote her in the magazine with Mad Hatter's designs, much to Bill's frustration.

Len and Mad Hatter continue working, and each finish their final dresses. Queen ends her cooperation with Caterpillar. At the fashion show, Bill steals Mad Hatter's dress and White Rabbit wears it down the runway. This horrifies Mad Hatter. Rin seemingly comes to an epiphany, goes the runway in Len's outfit. This shocks almost everyone including Mad Hatter, Dormouse, March Hare, Bill, Caterpillar, Queen, and especially White Rabbit. It also delights Cheshire, who seemingly had a change of heart. White Rabbit realizes she has been beaten and collapses onto the floor, weeping. Rin comes up to her with a handkerchief, reveals herself to actually be none other than Len, and throws back the "Chase me Fashionista" taunt at her. Having proven himself not only to be a great designer but also a better model, he has outclassed White Rabbit in every way and becomes the new Alice in New York, getting his revenge.

This song has entered the Hall of Fame.

Succeeding versions[]

XYZ's cover
YouTube logo
[nn][yt]
Featuring
Producers
Hitoshizuku-P × Yama△ (music, lyrics), Suzunosuke (illustration), TSO (video), nqrse (rap lyrics), SILVANA (mix)
Categories Human cover

Lyrics[]

Singer + Color
LenGackpoGUMIMikuMAYU
RinIALukaKAITOMEIKO
Japanese (日本語歌詞) Romaji (ローマ字)
かつて惨めなアリスは 涙の海で溺れ katsute mijime na arisu wa namida no umi de obore
Personalityで殴り合う Survival Gameに負けた Personality de naguriau Survival Game ni maketa
転げ落ちたウサギの巣穴のその先で koroge ochita usagi no suana no sono saki de
白ウサギが嗤って言った shirousagi ga waratte itta
「……Chase me, Fashionista」 "……Chase me, Fashionista"

白ウサギ追いかけて NY摩天楼 shirousagi oikakete nyuuyooku matenrou
誰も彼も うそぶいてナンボのメリトクラシー dare mo kare mo usobuite nanbo no meritokurashii
自信ない、冴えない、イモい少年 jishin nai, sae nai, imoi shounen
デザイナーしたいなー、みたいな衝動で dezainaa shitai naa, mitai na shoudou de
安スケッチブックにIdentity詰め 飛び出した yasu sukecchibukku ni Identity-zume tobidashita

そう Runway WalkはBattle Stage!! sou Runway Walk wa Battle Stage!!
「綺麗なだけ」はお呼びじゃない "kirei na dake" wa o yobija nai
リザードのようにタフに? キャッツアイで惑わせて? rizaado no you ni tafu ni? kyattsu ai de madowasete?
Dress up, Make up, Sex up, キメて Dress up, Make up, Sex up, kimete
Pose1, Pose2, ドラスティックに…… Pose1, Pose2, dorasutikku ni……
尖ったアイディアをファインダーに焼き付けて togatta aidia o faindaa ni yakitsukete

近道は往々にして恐々 chikamichi wa ouou ni shite kyoukyou
ワガママQueenは「Bad Taste」を許さないだろう wagamama Queen wa "Bad Taste" o yurusanai darou
ねえ、ここがスタートラインなら nee, koko ga sutaato rain nara
なんやかんや悩んでいないで 1, 2, 3で飛び込め nan ya kan ya nayande inaide 1, 2, 3 de tobikome

迷い込んだAlice in モード時代のWonderland  mayoikonda Alice in moodo jidai no Wonderland  
Personalityで殴り合うSurvival Gameをしようぜ  Personality de naguriau Survival Game o shiyou ze 
Modestyなんて No, No, No!!  Modesty nante No, No, No!! 
「好き」を「好きなだけ」やっちゃって?  "suki" o "suki na dake" yacchatte? 
Normalでなんていられない さあ、Boys, Be Pioneer!!  Normal de nante irarenai saa, Boys, Be Pioneer!! 

白ウサギに憧れ 覗くショーウィンドウ shirousagi ni akogare nozoku shoo windou
偶然? 止まったロールス・ロイス guuzen? tomatta roorusu roisu
「……君、モデルにならない?」 "……kimi, moderu ni naranai?"
「えぇっ!? 自信ない、冴えない、イモい少女を "ee!? jishin nai, saenai, imoi shoujo o
スカウトって本当? sukauto tte hontou?
え、ありえーなーい!」って e, arieenaai!" tte
驚いて戸惑っても『Caterpillar & Co.』でモデル採用? odoroite tomadotte mo "Caterpillar & Co." de moderu saiyou?

『Mad Fashonista』のお茶会は "Mad Fashonista" no ochakai wa
エキセントリック・ファッションショー? ekisentorikku fasshon shoo?
いかれ帽子冠ったトルソーは 今日もMarch Hare Style!! ikare boushi kabutta torusoo wa kyou mo March Hare Style!!
「ねえ、トレンディ・コメディー・スタイルはどう?」 "nee, torendi. komedii. sutairu wa dou?"
「いやいやいや、ロスト・モダンでいきましょ!」 "iya iya iya, rosuto modan de ikimasho!"
「眠りMouseのMouth 大開く『So Big!!』なインスパイアはまだ~?」 "nemuri Mouse no Mouth oohiraku "So Big!!" na insupaia wa mada~?"

寄り道は往々にして上々? yorimichi wa ouou ni shite joujou?
『Mad Fashonista』は「Safe Taste」を許さないだろう "Mad Fashonista" wa "Safe Taste" o yurusanai darou
ねえ、ここがターニングポイントなら nee, koko ga taaningu pointo nara
なんやかんや悩んでいないで 1, 2, 3で飛び込め nan ya kan ya nayande inaide 1, 2, 3 de tobikome

迷い込んだAliceは モード時代のMessiah?  mayoikonda Alice wa moodo jidai no Messiah? 
Personalityで殴り合うSurvival Gameをしましょう  Personality de naguriau Survival Game o shimashou
Modestyなんて No, No, No!!  Modesty nante No, No, No!! 
「好き」を「好きなだけ」やっちゃって?  "suki" o "suki na dake" yacchatte? 
Normalでなんていられない さあ、Girls, Be Influencer!!  Normal de nante irarenai saa, Girls, Be Influencer!! 

帰り道は往々にして早々? kaerimichi wa ouou ni shite sousou?
鏡に映ったIdentityが 爪を立てた kagami ni utsutta Identity ga tsume o tateta
ねえ、ここがFinal Stageなら nee, koko ga Final Stage nara
なんやかんやさらけ出して 誠心誠意ぶっ飛ばせ nan ya kan ya sarakedashite seishin seii buttobase

【Alice in N.Y.】に選ばれるのは誰?  Alice in New York ni erabareru no wa dare? 
逃げ出した白ウサギのtail 追うtale 描いて  nigedashita shirousagi no tail ou tale egaite 
Modestyなんて No, No, No!!  Modesty nante No, No, No!! 
「好き」を「好きなだけ」やっちゃえば  "suki" o "suki na dake" yacchae ba 
「Normalか?」なんてくだらない  "Normal ka?" nante kudaranai 
さあ、Girls, Be Historia!!  saa, Girls, Be Historia!! 

鏡合わせAliceは モード時代のSuccessor  kagami awase Alice wa moodo jidai no Successor 
Personalityで殴り合うRevenge Gameを制す  Personality de naguriau Revenge Game o seisu 
Modestyなんて  No, No, No!!  Modesty nante  No, No, No!! 
「好き」を「好きなだけ」やっちゃって?  "suki" o "suki na dake" yacchatte? 
Normalでなんていられない さあ、Boys, Be Pioneer!  Normal de nante irarenai saa, Boys, Be Pioneer! 
「「「Is "He" Influencer?」」」  """Is "He" Influencer?""" 
「「「Is "She" Historia?」」」  """Is "She" Historia?""" 
「……Chase me, Fashionistas!!」 "……Chase me, Fashionistas!!"

Derivatives[]

BKgirl483's VOCALOID Cover
YouTube logo
[yt]
Featuring
Producers
BKgirl483 (tuning), Lucifer (VSQx), Hitoshizuku-P × Yama△ (lyrics, composition)
Categories VOCALOID Cover
UTAUsteven's UTAU Cover
SoundCloud logo
[sc]
Featuring
Ooka Miko (Kire, ver2 VC extensions), Momone Momo, Hokkaidou Melon, Mitsuko (Windows 100%), Kuro Bousuku VCV, Daigo CVVC, Maka-chanloid Magic, Kasane Teto, Yokune Ruko
Producers
UTAUsteven (tuning, mixing), Thuna_bushi (UST), Hitoshizuku-P × Yama△ (lyrics, composition)
Categories UTAU Cover
Onsa Media's Russian Cover
YouTube logo
[yt][sc]
Featuring
Cat, Elli, HaruWei, Kabuto, m19, Melody Note, Miki, Misato, Sabi-tyan, SerapH
Producers
Elli (Russian lyrics), m19 (harmony, sound), Melody Note, Gradis (sound), Nyashkin (subtitles), Hitoshizuku-P × Yama△ (original lyrics, composition)
Categories Human Cover; Alternative Language
Holo ALICE Chorus
YouTube logo
[yt]
Featuring
Producers
Kettaro (mixing), ORYO (instruments), Tokino Sora, Hoshimachi Suisei, Houshou Marine, Shiranui Flare, Amane Kanata (vocals), Hitoshizuku-P × Yama△ (lyrics, composition)
Categories Human Cover; Fanmade PV
le jouet's Cover
YouTube logo
[yt]
Featuring
Producers
Yumeoi Kakeru (vocals, mixing), Chiyu (illustration), Teru (movie), Ryushen, Kagami Hayato (vocals), Hitoshizuku-P × Yama△ (lyrics, composition)
Categories Human Cover; Fanmade PV

Other media appearances[]

Discography[]

This song is featured in the following albums:

Trivia[]

  • At around 2:04 into the song, Gackpo, IA, and GUMI's initial and subsequent reactions to Rin are a reference to the Reaction Guys meme.
  • In some parts of the song, the phrase "Who's the next Alice?" can be seen which reminds the song Alice Human Sacrifice, when it's said at the end. However, as the two songs are from different producers and the themes are very different, the two songs are unrelated.

Gallery[]

External links[]

Official[]

Unofficial[]

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