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Merchandise featuring VOCALOID has been a creative venture to further the promotion of a character by its company. This form of promotion keeps a characters popularity stable and gives fans the opportunity to own products featuring their favorites.

The top figurine company, Good Smile is known to create a vast assortment of products that have heavily featured VOCALOID vocalists from Crypton Future Media, Inc.. There are various forms of merchandising such as: wearable apparel, video games, literature, and mobile phone products. Some merchandise is even fan produced!