Vocaloid Wiki

Sanrio Co., Ltd. or just Sanrio is a Japanese company that designs and produces products that focus on the cute culture of Japan in Tokyo. They are mostly famous for creating Hello Kitty. They collaborated with SANRIOWAVE CO., LTD. and AH-Software to release their kittyler character, Nekomura Iroha, as a VOCALOID.


Sanrio Co., Ltd. is a Japanese company that designs, licenses and produces products focusing on the kawaii (cute) segment of Japanese popular culture. Their products include stationery, school supplies, gifts and accessories that are sold worldwide and at specialty brand retail stores in Japan.




Promotional involvement[]

Hello Kitty to Issho[]

Because Iroha was already an existing character before becoming a Vocaloid, Iroha has appeared in most of the Hello Kitty to Issho video games.


Figure based on her Vocaloid image

Sanrio has made various figurines of Iroha based on both her Kittyler and Vocaloid images.


  • Due to miscommunication regarding advertisement of the new collaboration happening at the same Comiket booth as another event, fans initially believed that the new Vocaloid, announced to be a collaboration between AH-Software and Sanrio, would be the kittyler, Rio, which was illustrated by KEI, the illustrator for the Crypton Future Media CV series and the VOCALOIDs Lily & galaco (It is to be noted that at the time, a "Kittyler" was misunderstood to be a moe personification of Hello Kitty herself rather than someone who is simply interested in the character). This sparked a controversy, and an interview with one of the members of AH-Software had to clear up the misunderstanding. Rio was used for an upcoming project by Sanrio, Hello Kitty to Issho! and she is one of several Kittylers illustrated by multiple artists. KEI was just one of them.[1][2]


  1. Vocaloid Blog - サンリオブースで新ボカロ(リオ?)の音声が公開されているらしい件 (Sanrio Booth: New Vocaloid Rio?)
  2. With-Kitty.com - Rio

External links[]