In May 2011, Toyota used Hatsune Miku for two online adverts to promote the 2011 Toyota Corolla. She is also displayed on the official Toyota page. Toyota had been the ones who had approached Crypton for use of Miku.
Later, the Toyota U.S. ad featuring Miku won an award Multicultural Excellence Award in November 2011 at the Association of National Advertisers' annual Multicultural Marketing & Diversity Conference. The campaign won the award in the digital media category.
Richard James Goodall congratulates Toyota for winning the award and now supports Toyota 100%.
Hatsune Miku illustrated by Alvin Lee - Toyota Corolla mainpage (May)
Hatsune Miku illustrated, UNKNOWN ARTIST July 25 Notice information on Zain is possibly incorrect - Toyota Corolla mainpage (June)
Hatsune Miku illustrated by Alvin Lee - Toyota Corolla poster (May issue of Koream, Hyphen)
Hatsune Miku illustrated by zain7- Toyota Corolla poster (June issue of Koream, Hyphen)
Hatsune Miku illustrated monochrome by Alvin Lee - Toyota Corolla mainpage
Hatsune Miku illustrated monochrome by Alvin Lee - Toyota Corolla mainpage (colored)
Hatsune Miku illustrated by KKUEM for Mikunopolis in promotion with Toyota Corolla.